How to Keep Your Followers Engaged and Your Bookings Coming In
Running a guesthouse or Airbnb isn’t just about great rooms — it’s about sharing your story and showing what makes your space special. Social media is your window to the world, and when used right, it can turn casual scrollers into loyal guests.
Here are creative, easy-to-implement content ideas you can post on Facebook, Instagram, or TikTok to boost your visibility and engagement.
🏡 1. Show Off Your Space
- Post photos or videos of your rooms, pool, garden, or cozy lounge corners.
- Do a before-and-after transformation post.
- Feature your best view — sunrise, sunset, or balcony coffee moments.
- Highlight small touches like local art, fresh flowers, or your welcome baskets.
💡 Tip: Natural light sells. Use it to your advantage!
☕ 2. Behind the Scenes
- Share what goes into preparing for guests — making breakfast, setting up the rooms, or fluffing the pillows.
- Introduce your team or family members who help run the place.
- Share your daily routine or “Day in the Life of a Host” video.
🌊 3. Local Experiences
- Feature nearby attractions — beaches, hiking trails, markets, or restaurants.
- Partner with local businesses for mutual promotion (e.g. “Guests get 10% off at Tasty Table Café”).
- Create a mini “Local’s Guide” post for your area.
💡 Example: “5 Hidden Gems to Visit in Jeffreys Bay — Just 10 Minutes from Our Guesthouse!”
📅 4. Seasonal & Event-Based Posts
- Announce local events (festivals, markets, marathons, etc.) happening near you.
- Share seasonal specials: “Winter Getaway Deals”, “Valentine’s Romantic Stay Package”, etc.
- Create countdowns for upcoming holidays or long weekends.
💬 5. Guest Highlights & Reviews
- Repost photos your guests share (with permission).
- Create a “Guest of the Week” spotlight.
- Turn great reviews into beautiful quote graphics.
💡 Example:
“We loved the ocean view from our room – it felt like paradise!”
– Sarah, Cape Town
🍳 6. Food & Hospitality Moments
- Post a photo of your breakfast spread or a local dish you serve.
- Share recipes or meal prep tips.
- Record a short clip of coffee being poured or bread coming out of the oven.
💡 7. Fun & Interactive Posts
- Polls: “Would you rather watch the sunrise or sunset?”
- Quizzes: “Which of our rooms would match your personality?”
- Giveaways: “Win a Free Night Stay for Two!” (great engagement booster).
🧳 8. Behind Your Story
- Tell how your guesthouse started — the inspiration behind it.
- Share challenges you’ve overcome or lessons learned as a host.
- Celebrate milestones — anniversaries, upgrades, or awards.
📸 Bonus: Reels & Stories That Work
- “Room Makeover in 15 Seconds” reel.
- “Check-in to Chill” video montage.
- Quick local travel tips.
- Your pet welcoming guests 🐾
✨ Final Tip
Authenticity wins. Guests want to see the human side of your brand — not just the polished version. Keep your tone friendly, your visuals warm, and your posts consistent.
Need help creating your guesthouse content plan?
Join a platform like LocalsChoice.co.za or RoomRegistry.co.za — where local visibility and social engagement help you attract more direct bookings.
